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The contemporary artistic film was made in partnership with Parris Goebel.
By: Melissa Meisel
TreSemmé is promoting its new haircare range with the premiere of Fluid, a contemporary artistic film made in partnership with Parris Goebel, Emmy award-winning choreographer famed for her work with Rihanna, Justin Bieber, JLo and the USA Olympic Artistic Swimming Team. It is for the new TreSemmé Pro Infusion Collection. The film and the new product collection emphasize the beauty of fluid hair for all hair types, the power and freedom of how hair moves and dances when it is in peak fluid form, said the Happi Top 30 company.
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